The Challenge
Our friends at Sterling Bank were feeling a bit like they were stuck in the digital dark ages. They were working with a website built on a custom server, managed by external engineering teams.
Imagine, if you will, a world where every tiny website tweak required a team of engineers, a flurry of emails, and a couple of weeks. If you are a marketer, those thoughts will most likely send a shiver down your spine.
The Webflow Solution: No More Chained to the Old Ways
They didn't need a visual makeover, but they needed a behind-the-scenes revolution. A digital power-up, if you will. Enter Webflow, the knight in shining armor! A tool that could transform their small marketing team into a digital powerhouse. With Webflow, not only did they have a platform that made updates a breeze, but as an Enterprise customer, they had their own dedicated customer success manager and technical architect.
In the high-stakes world of banking and finance, where competition is fierce, Sterling Bank needed to find ways to stay nimble and ahead of the curve. Webflow allowed them to do just that - move faster, cut through the bottlenecks, and even improve their search engine rankings.
The Journey: Smooth Sailing Ahead
Nobody likes extra work on their plate, especially not the busy folks at Sterling Bank. We made sure our process was as seamless as a buttered-up seal sliding into the ocean. We focused on clear communication, updating them with quick videos and messages - no hour-long meetings here, thank you!
Instead, we utilized and focused on:
- Async updates via text or video
- Providing clear timelines via our client dashboard
- Keeping things smooth thanks to scheduled checkpoints
