Netgain

‍Stats:

• 6 week timeline
• 15 pages redesigned
• 150% Productivity Increase

Netgain, a leader in IT solutions, turned to Shadow Digital with a concrete challenge: their existing website no longer met their evolving brand identity and ambitious marketing goals.

After hiring new executive leadership in the marketing department, the team quickly realized that its digital presence was no longer serving its purpose.

In this situation, Netgain urgently needed a refreshed website in appearance, functionality, and usability.

The main challenge? A tight timeline for a complete website redesign and a migration from WordPress to Webflow.

As complex migrations with a website redesign are our expertise, we successfully tackled Netgain's request.

Let’s explore project details!

When A Stale Website Holding Back a Fast-Moving Team

Netgain’s marketing team faced a double dilemma.

Their WordPress site wasn’t just visually outdated; it was clunky to update, limiting their ability to launch new campaigns quickly.

The incoming marketing team had bold plans for brand positioning, SEO, and content marketing, but none would be effective if it all pointed to a website that didn’t inspire confidence.

Every delay in the website launch meant delays in marketing initiatives, which could slow business growth.

To make things even more interesting, the new marketing leads had prior experience with Webflow—and they loved it.

They knew Webflow was the right solution for Netgain, but they needed the right partner to make the switch smoothly.

The Solution: A Smart, Scalable Webflow Build

Shadow Digital approached the project with a 3-step strategy:

#1 Webflow Migration & Website Redesign

Instead of treating the migration and redesign as separate projects (which would have taken twice as long), we executed both simultaneously, ensuring a smooth transition without disrupting Netgain’s online presence.

#2 Building Scalable Webflow Architecture

Using our best practices for class naming conventions, component libraries, and content structures, we made future updates easy for the marketing team.

We optimized Netgain's website for fast loading speeds and SEO performance to support long-term marketing efforts.

#3 Comprehensive Training & Support

We organized one-on-one and group training for the marketing team to ensure they could independently manage and scale the site.

We also prepared a custom SOP and video library tailored to Netgain’s specific Webflow setup, giving them a knowledge base they could refer to anytime.

Execution & Collaboration: Making the Transition Seamless

The key to success wasn’t just technical execution—it was effective collaboration.

We worked closely with Netgain’s marketing team, ensuring the new website aligned with their brand vision while also being user-friendly for internal updates.

The project unfolded in four major phases:

1. Discovery & Planning: We collaborated to define project goals, branding updates, and website functionality needs.
2. Design & Development: We built a new Webflow site using a modular, scalable framework, ensuring flexibility for future growth.
3. Training & Handover: We ensured the marketing team was fully trained to take the reins instead of just delivering a finished product.
4. Ongoing Support: Weekly office hours allowed continuous improvements and ensured Netgain got the most out of its new platform.

A Digital Presence That Works for the Future

The migration and redesign of Webflow had an immediate and transformative impact on Netgain’s online presence. The new website reflects Netgain's values, expertise, and innovative approach, creating a consistent digital look and feel.

From day one, the marketing team had a powerful platform that supported content marketing, SEO, and lead generation, enabling them to execute strategies more effectively.

The Webflow setup also provides a more solid web foundation, allowing for quick page creation, easy updates, and improved site performance.

The initial results after implementation underline the success of the changeover. Website speed has improved dramatically compared to the old WordPress system, resulting in faster loading times and a smoother user experience.

Thanks to the improved design and user-friendliness, the time spent on the website increased, and the bounce rate decreased.

Most importantly, the new structure enables the marketing team to quickly create campaigns, landing pages, and content without relying on developers, ensuring flexibility and long-term scalability.

What Netgain Had to Say

"At our last company, Mandy and I switched to Webflow because I had multiple projects in my queue. I could design them in Figma or XD, but we didn’t have the budget to pay a developer. I realized we could do it in Webflow - add site search, redo the footer navigation, all on our own. That was the catalyst at Speckit, and we had such a good experience that we wanted to replicate it here. We have many projects in the queue. I’ve added a CMS collection for landing pages so the team can build them by populating fields. I’m working on a new homepage, adding events and webinar collections, and building a resource hub - really exciting things."

- Katie Hutmacher, Director, Brand & Creative

Is It Time for Your Digital Refresh?

Netgain Tech’s success story proves that a well-executed Webflow migration can do more than improve a website—it can empower an entire marketing team.

If your company is struggling with an outdated site, a difficult-to-manage platform, or marketing limitations due to technical constraints, we are here to help.

Ready to make the switch? Let’s talk.

Contact Shadow Digital to refresh your digital experience today.