Beyond Identity: From Outdated to Modern Website with Seamless Webflow Migration

35% load times improved

50% more efficient content updates

20% increase in lead generation

Beyond Identity, a leader in passwordless identity management needed a website that looked as modern and up-to-date as their company. They also wanted something easier to manage and grow with.

To achieve this, they chose to build a new website on Webflow, allowing them to roll out their new design in stages without disrupting their online presence.

With proven expertise in managing complex migrations and advanced Webflow development, Shadow Digital emerged as the perfect partner to drive this digital transformation.

When an Outdated Platform Limits a Cutting-Edge Brand

Beyond Identity's old website was holding them back. It wasn't modern enough for their innovative brand.

Here's what they faced:

• Hard to update: Making changes was complex and slowed down marketing.
• Outdated look: The website didn't match their new brand design.
• Poor tracking: They couldn't easily see how people were using the site or generate leads

To remain competitive, Beyond Identity required a high-performing, visually dynamic website that was both interactive and easy to manage after launch.

A Strategic Webflow Migration & Custom Build

Shadow Digital tackled the project with a 4-step plan:

#1 Gradual Switch & Webflow Build

Instead of waiting for the entire website redesign to be finished, we adopted an agile, phased approach. This meant we moved content from the old system and built new pages in Webflow as each design element was approved.

Doing this kept the project moving forward without any major delays, allowing Beyond Identity to see progress quickly.

#2 Organized Webflow Content

We developed a clear plan for moving all their content—hundreds of articles, resources, and pages—into Webflow. We ensured everything was properly tagged and categorized, like organizing files in folders, and optimizing it for both SEO and user navigation.

This made it much easier for Beyond Identity's team to find, manage, and update their content in the future.

#3 Engaging Visuals & Movement

Beyond Identity's new brand was all about creating an engaging and interactive experience. We added smooth, high-quality animations and subtle interactive touches to make the website feel dynamic and bring the brand to life.

We also ensured these visual enhancements didn't slow down the website, maintaining a fast and efficient user experience.

#4 Marketing & Tracking Setup

To help Beyond Identity achieve their marketing goals, we integrated tools that tracked key conversion events—such as sign-ups and downloads—and provided detailed insights into user behavior and lead sources.

This gave their marketing team valuable data to optimize their strategies and improve their results.

A Flexible Approach for a Moving Target

Working closely with Beyond Identity's team was crucial to the project's success. We broke the process down into four clear stages:

1. Planning & Setting Goals:

First, we worked with Beyond Identity to determine exactly what they needed. We discussed how to move their website content, what their new brand should look like online, and what technical features were important.

2. Building the Website, Step-by-Step:

As their design team approved the new website's look, we immediately started building the pages in Webflow. This meant we worked together constantly, and they could see progress regularly.

3. Teaching & Giving Them the Tools:

We didn't just build the website; we ensured Beyond Identity's team knew how to use it. We provided easy-to-understand guides, held training sessions, and created a library of website parts they could use in the future.

4. Ongoing Improvements & Support:

Even after the website launched, we continued to work with them. We made small adjustments and improved performance to ensure the website worked as well as possible.

A Future-Proof Webflow Presence

The Webflow migration and redesign resulted in a transformative digital experience for Beyond Identity:

• Dynamic, Engaging Website – The site fully embodies the new brand identity with seamless animations and an intuitive user experience.
• Streamlined Content Management – The marketing team can make updates, publish content, and create landing pages effortlessly.
• Robust Tracking & Analytics – Integrated analytics provide real-time insights into conversions, traffic sources, and engagement.
• Empowered Internal Team – Through SOPs, training materials, and a Webflow component library, Beyond Identity’s team has complete control over their website’s evolution.

Is It Time for Your Digital Refresh?

Beyond Identity's success shows that switching to Webflow was more than just getting a new website. It was about giving their entire team a modern, easy-to-use online platform that can grow with them.

You may find it difficult to make simple changes to your website, or your current system is too complex for your team to manage. Because your website isn't working effectively, you may not be getting the results you need from your marketing efforts.

Whatever the problem, we can help you create a modern, user-friendly website that meets your business goals.

Reach out to Shadow Digital today and book a 30-minute discovery call! Let’s talk about how we can refresh your online presence and unlock your company's potential.