5 Critical Technical SEO Fixes to Boost Your Website Rankings in 2025

When we talk about SEO, things have to be kept pretty tight. At the end of the day, ranking isn't something you can get overnight, and if you want it to last, you should build it brick by brick. 

SEO for B2B SaaS contains multiple components that make the ultimate online presence and visibility. Those aspects include everything - from tiny alt texts to mobile responsiveness, and all of them take time to fit at the right place.

If your website is not getting attention from search engines, something is probably missed. 

The other explanation is that professionals didn't do your SEO. Regardless of the case, B2B SaaS companies should explore what is lacking in their ranking efforts.

Every successful SEO strategy relies on technical SEO and web development and design, but if one part fails, you can't move forward with the rest.

In this article we will talk about technical SEO and its connection to website rankings. We will also explore why technical SEO matters for your ranking and how we can help you implement it. 

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How Are SEO and Web Design & Development Connected?

One common misunderstanding is that SEO performs on its own. You have your website live, you put some content, there's also keyword optimization and metadata – but still nothing happens.

Have you considered whether your web design and development support your SEO efforts?

If not, it's important to understand that these two aspects of your online presence are deeply connected. 

For the technical side of SEO to function seamlessly, you need a well-built website that's ready for further optimization.

Without a professional web design and development that is user-friendly and clear, your SEO can struggle. 

But let's see in more depth how they are connected.

Speed: The Backbone of User Experience

Let's begin with speed. 

Website speed is something that will define a lot of things in your SEO. How fast your website loads will be one of the imperatives for two common reasons:

• The user experience (how users will interact with your website)
• The SEO rankings (how search engines will position it)

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Slow-loading sites can annoy visitors so much that they can leave your website before they get a chance to check what you have to offer. 

This is the so-called bounce rate, which can make your website rank lower in search engines. Therefore, your website's load speed is the first factor in technical SEO you should tackle.

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How we solve this:

Web speed is one of the first stops we visit when building Webflow websites. To optimize performance, aim for an ideal page load time of under 3 seconds. Compacting images, minifying code, and using caching on your site to improve load times will increase your search visibility and total user experience.

Mobile First: Cross-Device Experience

Google simply loves optimized, mobile-first websites. But mobile-friendly websites are loved by users too! If your website is easy and responsive, then it's very likely that it will be favored for ranking high.

In 2025, responsive website design is essential for SEO, especially with a high mobile population. So, if you don't have a mobile-friendly website, you risk losing a huge amount of leads, as well as your potential high-ranking position.

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How we solve this:

What we do at Shadow Digital revolves around modifying your website to work perfectly on all devices, from desktops and tablets to smartphones. One of our main goals is to build your B2B SaaS website with Webflow to get an ultra-user-friendly website that both users and search engines will prioritize.

Web Vitals: Boost User Engagement and Ranking

Core Web Vitals is another important part of SEO. It’s a set of metrics that prioritize user experience. Core Web Vitals is all about loading performance, interactivity, and visual stability, and it uses some metrics.

• Largest Contentful Paint (LCP): How quickly the main content loads—ideally under 2.5 seconds.
• First Input Delay (FID): How fast your site responds to user interactions, such as clicks or taps.
• Cumulative Layout Shift (CLS): How stable elements are while loading, preventing unexpected shifts.

These metrics will directly influence how Google ranks your website. Optimizing them improves both user experience and search performance.

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How we solve this:

Our SEO experts can optimize your website to meet Google's Core Web Vitals standards, ensuring faster load times, smoother interactivity, and minimal layout shifts. All of this will improve your search ranking and user satisfaction.

SSL (Secure Socket Layer): A Trust Building & Ranking Signal

Websites that don't use SSL (HTTPS) face a bleak future in SEO. In other words, securing your website is essential in 2025! If your website is secure and safe for users, it will likely be ranked higher in SERPs, showing potential customers that you are a trustworthy resource.

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How we solve this:

Low security doesn't make a website good, and if you lose your customer's trust it can damage your business and SEO performance too. Therefore our experts always prioritize security when building your website.

Structured Data: SEO-Friendly Content

Search engines work perfectly and easily understand your content, but only when it has structured data (like Schema markup). This means that having well-structured content will get your business bonus points in ranking on search engines! 

With well-structured content, your website can easily become a main star on SERP, increasing your potential for clicks and leads.

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How we solve this:

Even if the content isn't a regular part of technical SEO, its structure is very important for our SEO experts. Having professionally structured data will help search engines to better interpret your website, leading to enhanced visibility and long-term SEO success.

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Take Action: Implement Technical SEO for Long-term Success!

SEO is a very vibrant marketing component and involves constant change, but some aspects, such as technical SEO, are evergreen. Technical SEO is closely linked to the web design and development of your business website. 

So if some basics aren't met from the start, it'll probably take more time, money, and effort for your SEO success to become visible. Or it won't happen at all. 

That's why it's important to choose your web design and development agency wisely and only work with professionals who can get the most out of your marketing presence.

If you don't know where to start, contact Shadow Digital and make an appointment with our experts! Our skilled web design and development team will optimize your website for unlimited SEO success. 

In fact, our own site recently ranked for high-intent keywords within just two weeks of launching - proving that our strategies work. 

The sooner you start thinking about your SEO future, the better your optimization journey will be. Let Shadow Digital help you turn your website into a high-performance, search-dominating powerhouse. Book a consultation today and start seeing real results!