Do You Really Need Animations on Your Website in 2025? Pros, Cons & Best Practices

If you’re starting your new website, migrating to a better digital environment like Webflow, or you simply want to spice things up, you may be wondering if you should include animations.

You’ve probably seen websites of all kinds with cool movements, things sliding in, fading out, little bits bouncing around. Still, it makes you wonder: in 2025, does your website have to do all that to be good?

Well, the short answer is not necessarily. But, like most things in life, it's a bit more complicated than a simple yes or no.

Think back to the old days of the internet. Remember those websites that looked too flashy like disco with vibrant text and spinning logos? We've come a long way since then!

Now, when things move on a website, there should usually be a good reason. Moreover, animations should be implemented in a sophisticated and professional manner to produce a natural feeling.

In the following lines we will break down website animations, so by the end of the article you will have a clear picture and answer if your website needs animation in 2025.

When Animations Can Be a Good Thing

Believe it or not, when done right, those little website animations can actually be pretty helpful for your business. Imagine clicking a button, and it gently changes color or size in a second.

That little movement tells you, "Yep, I registered your click!" It's like a subtle nod from the website saying, "Got it!"

Or think about scrolling down a page, and the different sections seem to smoothly slide into view. It can make the whole experience feel more polished and harmonious. It's like turning the pages of a really nicely designed magazine where everything looks perfectly blended.

Technically, these scroll-triggered animations, when implemented correctly using tools like Intersection Observer API and performant animation libraries, guide the user's focus down the page, improving content digestibility and creating a narrative flow.

Sometimes, a bit of movement can even help tell a story or show off your brand's personality. This is especially beneficial if you have a playful, creative business. So, a few carefully chosen animations might add a touch of fun and memorability.

But Hold On - Too Much Animation Can Hurt Your Site

Now, here's where things can go wrong. Imagine walking into a store where everything is flashing and spinning – it would probably be overwhelming and maybe even a bit annoying, right? Websites can be the same way.

If you have too many things moving all over the place, it can actually distract people from what they came to your website to do. They might miss important information because they're too busy looking at the bouncing elements. It's like trying to have a conversation with someone who's juggling – it's hard to focus!

Also, all that extra movement can sometimes make your website slower to load negatively impacting website performance.

This isn't just about initial load time; heavy or poorly optimized animations can strain the browser's rendering engine, leading to 'jank' (stuttering or laggy visuals), increased CPU usage (draining battery on mobile devices), and potentially harming your Core Web Vitals scores, specifically metrics like Interaction to Next Paint (INP) or causing Cumulative Layout Shift (CLS) if not implemented carefully, especially on phones.

Nobody likes waiting around for a website to finish its acrobatics. Plus, for some people, certain types of movement can even cause problems like dizziness, so you want to be mindful of that.

Types of Website Animations

In the world of B2B, your website is often the first impression. While a sleek and professional look is key, you might be wondering if adding animation can give you an edge.

But before you ask your Webflow agency for all the bells and whistles, let's break down the types of animations you might encounter and the crucial questions to consider. We'll help you decide if those moving elements will truly benefit your business goals.

Here are some common types of website animations you might consider:

• Micro-interactions: These are small, subtle animations that provide immediate feedback to user actions. Examples include a button subtly changing color or size on hover, a form field highlighting when selected, or a checkmark appearing after a successful submission.
• Hover Effects: These animations occur when a user hovers their mouse cursor over an element, such as an image zooming slightly, a text link changing color, or a product card revealing more information.
• Scroll-Triggered Animations: Elements on the page animate as the user scrolls down. This could involve text fading in, images sliding into view, or progress bars filling up, creating a more dynamic and engaging reading experience.
• SVG Animations: Scalable Vector Graphics (SVGs) can be animated using code or tools like Webflow. This allows for smooth, lightweight animations of logos, icons, and illustrations, often triggered by hover or scroll.
• Transitions: These are animated effects that occur when navigating between pages or sections of a website, such as a smooth fade, slide, or cross-dissolve, helping to create a more seamless user flow.
• Loading Animations: These visual cues, like spinners, simple skeleton loaders, progress bars, or custom animated logos, provide feedback to users while content is loading, reducing perceived wait times.
• 3D animations - Using tools like Spline, create engaging, almost immersive loading animations that can showcase your brand in 3D. Integrating them often involves exporting (e.g., glTF) or using Spline's player with some code.
• Lottie and Rive animations - For smooth, lightweight animations (great for loading), Lottie and Rive use vector graphics. Special libraries make it easy to add these (JSON for Lottie, .riv for Rive) to your site or app, sometimes with interactive features.

Animation Technology Options in 2025

The world of web animations is bigger than ever, and it’s evolving fast. In 2025, we have more tools and techniques than ever before to bring motion to our websites in meaningful ways.

From simple CSS transitions to powerful libraries like GSAP, each option comes with its own strengths and trade-offs. So, what’s available, and what should you be using?

Let’s check into the main animation technologies shaping the web this year and see which one fits your project best.

1. CSS Animations

CSS Animations let you create motion effects directly in your stylesheets, without using JavaScript.

They’re great for adding simple transitions like fading, sliding, or bouncing to elements on a page.

Pros:

• Lightweight with no JavaScript dependencies
• Hardware-accelerated by default for smooth performance
• Simple implementation for basic transitions and effects

Cons:

• Limited control over animation sequences and timing functions
• Difficult to create complex, multi-step animations
• Challenging to coordinate multiple elements in complex animations

2. JavaScript/jQuery Animations

JavaScript and jQuery animations use scripting to dynamically change CSS properties or manipulate the DOM.

They offer flexibility and logic-based control over animations that react to user behavior.

‍Pros:

• Greater control and flexibility than CSS-only solutions
• Can respond dynamically to user interactions
• Works well for logical animation sequences with conditionals

Cons:

• Can impact performance if not optimized properly
• jQuery adds additional weight to your site
• May conflict with other scripts if not properly managed

3. Webflow Native Interactions (IX)

Webflow Interactions is a no-code visual tool built into Webflow for creating animations and interactions.

It allows designers to animate elements based on triggers like scroll, click, or hover without coding.

Pros:

• No-code solution that's accessible to designers
• Built directly into the Webflow platform
• Visual timeline editor makes timing and sequencing intuitive
• Handles scroll-based and hover animations effectively

Cons:

• Less powerful than custom JavaScript or GSAP solutions
• Limited to predefined animation types and triggers
• Can become difficult to manage for very complex multi-element animations
• For pages with numerous interactions, it can create significant performance bottlenecks.

4. GSAP (GreenSock Animation Platform)

GSAP is a high-performance JavaScript animation library used to create precise, complex animations.

It provides timeline control and advanced features for professional-grade motion design.

Pros:

• Industry-leading performance optimization
• Precise control over every aspect of animations
• Robust timeline feature for complex, synchronized animations
• Potential for native Webflow integration in the future

Cons:

• Steeper learning curve than CSS or basic JS animations
• Adds more code weight than CSS-only solutions
• May be overkill for very simple animations

Webflow's recent acquisition of GSAP demonstrates how crucial animations have become in modern web development. This strategic move highlights how powerful GSAP is and shows Webflow's commitment to enhancing animation capabilities in the future.

How We Did It: Bringing Drips’ Website to Life with Animations

To bring Drips’ website to life, we used Webflow’s built-in animations and custom JavaScript to create a more engaging, interactive experience.

Instead of a static website, we added conversation-like animations: typing indicators, message bubbles, and smooth scrolling effects - that mimic real interactions. These small but impactful details made the site feel more dynamic and true to Drips’ brand.

Plus, everything was built to be lightweight, so it didn’t slow down the page. By moving to Webflow, Drips’ marketing team can now make updates on their own without needing a developer, giving them the flexibility to stay ahead.

The result? A website that feels as smart and engaging as their platform, leading to a 30% boost in engagement and a 22% drop in bounce rates.

5 Key Questions B2B Businesses Should Ask Before Requesting Website Animations

Before you tell your Webflow agency to animate everything that stands still, ask yourselves these crucial questions:

1. Does this animation serve a clear business objective? Will it demonstrably improve user understanding of our services, streamline lead generation, or strengthen our professional image with potential clients? Avoid animation for animation's sake.
2. Will the animation enhance the user experience for our target audience? Are our typical B2B clients likely to find this engaging and helpful, or will it be perceived as distracting, unprofessional, or slow? Consider their time constraints and focus on efficiency.
3. Is the animation subtle and sophisticated, aligning with our brand's professional image? In the B2B space, less is often more. Overly flashy or playful animations can undermine credibility. Focus on clean, purposeful movement.
4. Will the animation impact website performance and accessibility? Will these effects slow down loading times, particularly for users on slower connections? Are they designed with accessibility in mind, avoiding triggers for vestibular issues or distractions for screen reader users?
5. What is the return on investment for implementing these animations? Do the potential benefits (e.g., increased engagement, better understanding of complex information) justify the cost and effort of design, development, and ongoing maintenance?

By carefully considering these questions, you can ensure that any animations you incorporate into your B2B website are strategic, effective, and contribute positively to your business goals.

So, How Do You Know What's Right for You in 2025?

Here's the key takeaway: think about what you want your website to do and who you want to reach.

• What's the point of the movement? Does it help people understand something better? Does it make the site easier to use? If not, you probably don't need it.
• Is it subtle and tasteful? Think gentle breezes, not a full-on hurricane. Small, smooth animations are usually much better than big, flashy ones.
• Is it fast and smooth? If an animation makes your website feel slow or jerky, it's not helping anyone.
• Is it accessible to everyone? Make sure your animations aren't going to cause problems for people with certain conditions.

Think of animation like adding a little seasoning to your favorite dish. A pinch can enhance the flavors, but too much can ruin the whole thing.

Measuring the Impact of Animation

It’s not just about how an animation looks - it's about how it performs. To make informed decisions, you can use A/B testing methods to compare versions of your page with and without animations. This helps you understand how animations affect user engagement, conversion, or bounce rates.

If you're using Webflow, the Analyze and Optimize tools can give you insights into load times, interaction performance, and overall user behavior, helping you fine-tune your animations so they elevate rather than distract.

The Bottom Line

In 2025, your website doesn't have to be a constant light show. What's most important is that it's easy to use, loads quickly, and clearly tells people what they need to know.

If you choose to add some animation, think of it as a way to gently guide your visitors, add a touch of personality, or provide subtle feedback. But always remember: user experience comes first.

So, take a good look at your website plans. Do you need things bouncing around? Maybe. But more often than not, a clean, well-organized website with clear information will be much more effective than one that's doing cartwheels.

If you want to enhance your brand’s image but you’re not sure what type of animations will work best for you – we are here to help! Book your 30-minute discovery call and let our team of professionals guide you through the world of animations.