10 Website Mistakes Costing B2B SaaS Leads & Revenue

10 Website Mistakes That Are Costing B2B SaaS Companies Leads & Revenue (And How to Fix Them)

Websites are like a puzzle made out of different digital components.

However, not everything about websites is related to creating visually perfect solutions. No, a B2B SaaS website must be guided by the user journey and prioritize user experience throughout.

Some mistakes can sneak in quickly in this user experience/website mixture, preventing B2B SaaS companies from attracting leads and growing their revenue. 

In today's article, we will talk about them! Stay until the end and discover the top 10 most common B2B SaaS website mistakes and how we fix them.

Why Fixing Website Mistakes In The First Place?

Websites aren't only about structuring a perfect anatomy. Okay, we have a header and footer, brand kit, nav bar, and menu, but everything must be placed in the right spot and work as an engine.

At this point, we can conclude that every successful B2B SaaS website is made up of great design and bespoke functionalities.

However, mistakes can happen, and sometimes, fixing them is more difficult and cost-consuming than getting things done right from the start.

But why fix web design mistakes if everything seems right?

We will break the answer into 3 points:

• Website mistakes affect usability: There's no point in having a beautiful website if its usability is poor. If you don't want the user to leave your website before getting the chance to see your offer – the user-first approach must be a main focus.
• Website mistakes will negatively affect SEO: It's not a new thing that Google prioritizes speed. Therefore, bad user experience can damage your SEO.
• With website mistakes, you're limiting your audience: Non-responsive web design combined with a high mobile user rate will keep users away from the website, so you're limiting your audience to desktop users from the start.

Successful websites can be created with clear intent and by prioritizing user experience. But before starting their website journey, B2B SaaS companies must be aware of some common mistakes that can sneak in and how to fix them. 

Let's get straight to them!

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#1 Choosing the Wrong Platform

Every great website starts with selecting the right platform. 

You may face several challenges if you migrate your B2B SaaS website to a platform that doesn't align with your business needs. Some include performance issues, limited customization, and scalability challenges, which can be the next website mistake that can cost you revenue.

For scaling B2B SaaS websites, Webflow offers a powerful advantage: a fully customizable, no-code solution with enterprise-grade performance, seamless scalability, and design flexibility, unlike rigid legacy platforms. 

It also empowers teams to iterate quickly, maintain control, and create a high-performing website without developer bottlenecks.

Solution: Prioritize a platform that supports agility, scalability, and brand differentiation.

#2 Ignoring SEO Best Practices During Migration

A website migration can lead to significant SEO setbacks if not handled correctly.

Many businesses overlook essential steps like setting up proper 301 redirects, updating metadata, and ensuring that old URLs don't lead to broken links.

As a result, rankings can drop, and organic traffic can decrease.

Solution: Planning a thorough SEO migration strategy when migrating to Webflow, including URL mapping, proper redirects, on-page optimizations, and performance monitoring to maintain search visibility.

#3 Lack of Clear Navigation

Navigation is one of the most important parts of a website's anatomy, but it will make the user experience difficult and frustrating if it's too complex and confusing.

With a bad user experience, visitors may leave the website the second they don't find what they're looking for—and this is one B2B SaaS website mistake.

The average user will land on your website to get more information about what you do, but if they don't find their way to it, there's a high risk of bounce rate and potential customer loss.

Solution: The website can be sparkling and vivid, but navigation should be simple, predictable, intuitive, and easy to follow.

#4 Ignoring Mobile Responsiveness

If there's one thing that all websites should have, it would be mobile optimization. We live in the age of high-rate mobile users, so you can witness another mistake if the website isn't responsive for mobile screens!

Over 50% of global traffic comes from phones, so responsiveness goes beyond web design trends and must be prioritized if you want to increase your ROI, regardless whether you are a startup or enterprise. 

Solution: Mobile responsiveness will affect user experience and SEO, so websites should always be adapted to different screen sizes.

#5 Slow Page Load Time

In 2025, an average website should load very fast, and the fifth website mistake is – if the website takes ages to load.

Slow-loading websites are bad for user experience and, like mistake #2, bad for SEO. If ROI is a targeted goal, the website's loading speed should be one of the main goals.

Solution: Skipping heavy assets and large codes can be a good solution to prevent poor optimization. The best deal is to migrate to no-code platforms like Webflow.

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#6 Unclear Call-to-Action (CTA) Placement

CTAs go hand in hand with great content and attractive web design. They are an important part of guiding users to take action, but if they are not placed correctly, we can make another website mistake.

When we talk about CTAs, their clarity and visibility are key, so they shouldn't be hidden or made out of confusing language if the user's actions should lead to conversion.

Solution: CTAs must be clear and actionable in the visible areas.

#7 Overloading with Content or Features

Another common mistake is overloading the website with content and features. Yes, we all want to present our website in the best possible light, but let's not bombard users with too much text, colors, forms, and other features!

This can produce a counter effect, and instead of getting traffic to the website, users will be rejected. How will they find what they're looking for if you marked everything as important?!

Overloading content produces too many sensations, makes the website hard to load, and simply isn't entirely applicable to mobiles.

Solution: Go with high-quality content but keep only essential features.

#8 Poor Use of Typography and Color

When we talk about typography and colors, balance is our best friend.

First, we need to apply brand colors on the website. Second, we must balance everything to get a polished and professional visual appearance. Third, we need to make everything clean and visible. 

When the website is out of color balance, with too many different fonts and poor contrast, it can cause discomfort for users.

Solution: Align everything, including the right spacing, and ensure good contrast on the website.

#9 Lack of Feedback or Interaction Cues

You must include cues if you don't want users to feel confused about their actions.

The best solution here is to provide users with clear feedback after they take action, such as clicking buttons or submitting forms.

Also, those effects should be incorporated into clickable elements with clear intent that guides toward action.

Solution: All interactive elements should be easy to detect to enhance user confidence and engagement.

#10 Poor Accessibility Considerations

Another website mistake that is often seen is the lack of website accessibility. 

If you want to reach all users interested in what you do, you should add alt text for images and create a logical heading structure. 

Solution: Including good and contrast will make text easily readable for everyone, with a keyboard accommodating for users with mobility challenges.

Everyone Makes Mistakes – But We Prevent Them

Building or migrating a B2B SaaS website is a critical task for every Webflow agency, and mistakes can easily sneak in if there's no advanced planning with goals in mind.

At Shadow Digital, we keep things running smoothly, preventing those common website mistakes from ruining your performance.

If you're looking for a trustworthy partner to keep your B2B SaaS on top, feel free to reach out to us! Contact us today and make your website a perfect extension of your business.