Migrating to Webflow: B2B SaaS Guide to a Seamless and Scalable Transition

Migrating to Webflow: B2B SaaS Guide to a Seamless and Scalable Transition

Even if digital evolution is an essential step toward B2B SaaS growth, moving your website to a different platform can be stressful.

How to transfer data, how migration will affect the SEO, how to keep all of the features and integrations, and how to handle the website post-launch are some of the common concerns in the migration process.

With the numerous benefits of moving, marketers may still wonder if Webflow migration can be completely stress-free.

With our deep experience in enterprise migration, we can firmly say that the answer is yes. Webflow migration can be perfectly executed while minimizing the effort and strain on your team’s resources. Our migration playbook is built based on helping close to 100 companies make the switch and will guide you throughout the process.

At the end of the day, switching to a different platform isn't only about making a first step on the new land. It's about rooting deep enough to handle future changes.

In this article, we will go over the key Webflow migration points every marketer needs to know before ensuring growth with Webflow.

Why Many B2B SaaS Outgrow Their Current Website Platforms

In the B2B space, the hard truth is that you are either growing or dying. This is also true when it comes to your website. However, during this time, many can outgrow their current online presence and start facing the rock that is keeping them from further success. 

WordPress, Contentful, and Wix often appear as familiar and affordable solutions, which is fine—for a while. But when it’s time for scaling, those platforms may feel like a cage.

Often, B2B SaaS companies can experience:

• Limited flexibility - and finding adapting your website to new campaigns or branding became exhausting or expensive.
• Performance issues - and face low load times, downtime, or even broken features that damage user experience.
• Clunky workflows -  and find that even minor updates require technical support, slowing your marketing team down.

When your B2B SaaS is growing fast, these website limitations aren’t just annoying. They stand as obstacles to your success.

Comparing Webflow to Other Platforms

Webflow is the future of no-code website building, and its possibilities go beyond development and design. It represents a modern marketing tool for ambitious B2B SaaS websites that want to pave their path to long-term success.

Webflow occupies a special place as a web design and development platform. It merges the power of visual design tools like Sketch and Figma with the adaptability and control of a fully-featured CMS, culminating in an all-in-one solution that satisfies the needs of both designers and content managers.

However, Webflow has several main competitors from which you can migrate.

• WordPress: WordPress is one of the most widely used CMS globally, operating under an open-source ecosystem. It’s mostly known for its plugin library and customized themes. However, it can be slow and vulnerable to security issues, necessitating frequent updates and maintenance.
• Contentful: Contentful is a headless CMS platform that allows developers to construct custom front-end experiences. Contentful use of APIs, but it lacks the visual design capabilities of Webflow.
• Wix: Wix is a popular website builder with a drag-and-drop interface. However, even though Wix is a popular platform, it can lack the design flexibility and advanced features Webflow offers.
• Squarespace: Squarespace is a user-friendly website builder known for its elegant templates. Squarespace can be limiting in design customization and doesn't provide the same level of control as Webflow.

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The Common Migration Challenges and How to Overcome Them

Webflow migration isn’t solely about copying and pasting website content into the new platform, and with so many details, it can feel like an elephant in the room. It is a full-scale process of online presence, and we are confident that it can go smoothly and even be exciting.

However, a few things can be addressed as common migration challenges:

New Brand Identity

By now, you and your customers are used to the current website you have. But what will happen with the brand identity once you migrate to Webflow? Here, we face the common concern of losing the essence of the brand and transferring the first impression you had on your new website.

Solution: Before the migration begins designers and developers must understand your brand inside and out. Take this opportunity to think about brand redesign and refreshing your website’s look for the future growth.

SEO Pitfalls & Lost Ranking

Broken links, missing redirects, duplicated content… All of this can be a potential SEO pitfall if Webflow migration isn’t handled properly. With such a mess, this can lead to damaged ranking hurting everything you invested in your optimization.

Solution: To avoid SEO pitfalls that can damage ranking, you will need professional assistance in which it will be performed a full SEO audit before migration. With 301 redirects for all pages, , optimize metadata, and testing you can be sure that everything will be flawless.

Team Workflow

Even if the migration is successful, there’s still a question of whether the internal team will know how to use the platform. After the website launch, marketing teams may take over the website management and adjust details to their strategy. However, many may be concerned that they do not have enough technical knowledge for such a task.

Solution: Partnering with a Webflow agency that provides training and documentation for the internal team is priceless. So, choose the partner that will empower your team to be fully confident to take over the website in the post-launch phase.

What About Downtime?

Webflow migration should be planned in detail. Otherwise, it can lead to downtime that can hurt leads and credibility. Here, we see that choosing the perfect migration period is the best way to ensure a successful operation.

Solution: Migration to Webflow should be planned strategically with extra care. This means testing the website carefully and launching it during off-peak hours.

The Step-by-Step Process for a Seamless Webflow Migration

As we said, Webflow migration is a strategic move that should be planned in advance, taking care of every single detail. In the following line, we created a five-step plan that can serve as a migration checklist. 

This can help any B2B SaaS understand what actions should be taken before, during,g and after the website is migrated to Webflow.

Step 1: Plan with Purpose

Before migration starts, take a step back and ask yourself: What do I want to achieve with the new website? Is it to get more leads, better scalability, or a stronger brand identity? You name it. 

However, having a clear plan in front of you can be one of the key benefits of successful Webflow migration. After you have your answers, the audit can begin analyzing current features that are complementary to defined goals.

Step 2:  Growth-First Design

Webflow migration is a great opportunity to get a website that reflects the future version of your business. It shouldn’t reflect where your brand was – it should show where your brand is headed. 

From the basic design moments to the advanced and engaging, take this chance to turn your website into an extraordinary web experience.

Step 3: Migrating Content Thoughtfully

The next step is a content audit, which answers the question of whether it serves the audience. Coping and pasting the content is easy, but that’s not the final purpose. 

This is a perfect moment to reflect on the content, optimize it, and refine it for future growth—and we don’t think about the main content only! Every single piece of content on your website should be revised and improved for better performance.

Step 4: Test, Test, Test

Websites aren’t static. Moreover, they are full of interactive buttons, gadgets, links, and integrations that should work before the website is published live. That’s why testing is an essential part of Webflow migration. 

It can show potential errors while your website is still being built. Checking essential features like mobile optimization to detect other issues is a key step for flawless performance.

Step 5: Empower The Team

The final step is empowering the team to use the platform. Once the migration is complete, the internal team should be comfortable using Webflow to refine the website further and tailor the marketing strategy. 

A Professional Webflow agency will provide training sessions and create a knowledge base for future use.

Success Story: How Bench Boosted Performance and Growth with a Webflow Migration

Bench is a fintech startup offering accounting and bookkeeping services. Bench detected poor website performance, slow loading times, and high bounce rates that were holding them back from growing. 

Having a website that relies heavily on developers limits their potential, leaving them with only one to two pages over five years.

Why did Bench need to migrate to Webflow?

Moving from Contentful, Bench needed several things to complement its goal:

• A faster, more user-friendly website that will improve performance and empower their marketing team to use it after the website is published.
• The freedom and the ability to create new pages independently and at scale to drive the growth of their brand.
• Advanced tools for improving SEO, organic traffic, and conversion rates to become visible on the search engines.

The Solution

What we did for Bench showcases an example of how Webflow migration can help companies achieve their goals. We strategically planned migration and optimization, detecting the issues that were preventing them from growing. 

After rebuilding their website with a new CMS structure in Webflow, we transferred 1000+ content pieces to the new digital space. Also, we integrated Marketo and multitouch attribution for accurate lead tracking and used the best SEO practices to improve optimization. 

Through personalized training sessions, custom libraries, and 24/7 support after the launch, we empowered their internal team to confidently approach their new website.

Key Results

The Webflow migration for Bench empowered the marketing team to launch pages rapidly without developer reliance, which resulted in faster page creation – 450 pages were launched in six months. 

They got their independence in the campaign management, improved loading speed, SEO ranking, and streamlined integrations and lead tracking.

In the end, the final result was reflecting:

• Rapid growth: Ranked keywords rose from 2,000 to 4,900.
• Performance: Scores improved to 96 (performance), 100 (best practices), and 91 (SEO).
• Efficiency: Reduced engineering dependency, allowing faster campaign launches.
• ROI: Increased organic traffic, higher conversion rates, and better client acquisition, quickly offsetting migration costs.

Ready to Take The Next Step?

Change isn’t always easy, but it’s where the growth begins. 

To start your next chapter of transformed and improved digital presence – we are here for you! Shadow Digital specializes in helping B2B SaaS companies migrate their website to Webflow seamlessly. 

Contact us today and book a discovery call, our migration experts are waiting for you!