Webflow vs. Wix In 2025: An Expert Guide For B2B SaaS Websites

Having a website is fundamental, and this applies to all B2B SaaS companies regardless of the industry.

But are all website-building platforms the same? Absolutely not. If this were the case, we probably wouldn’t have so many options for building our online presence.

Webflow and Wix are two powerful platforms among the top choices for B2B SaaS companies.

While Webflow and Wix help businesses build a strong web presence, their features differ. Webflow leads in design freedom and scalability, while Wix stands for simplicity and ease of use.

In this article, we'll compare their advantages, disadvantages, and key features to help marketers make an informed decision.

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Why Does Choosing the Right Website Platform Matter for B2B SaaS?

With this wide range of offers, marketers often face confusion and simply don’t know which platform will best suit their needs.

Some B2B SaaS companies are stuck with an outdated platform and want to migrate their website to a better solution. Others may have a website that can’t scale as their business grows. Third, they may find their solution too expensive for the poor value they get.

The key is to choose a solution that will maximize the impact without sacrificing quality. 

So, what’s better than exploring available options and choosing a platform that balances usability, scalability, affordability, and post-launch support?

In this exact order, we will compare Webflow vs Wix.

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Webflow vs Wix: Ease of Use and Getting Started for B2B SaaS

One of the first criteria when choosing the website-building platform for B2B SaaS is how easy it will be to use. After the website launches, many marketers manage their web presence on their own.

So, choosing a system that will be easy to work with is something that marketers need to prioritize.

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Webflow: A Tool for Ambitious Marketers

Webflow is a web experiencetplatform that allows marketers to enjoy the beauty of an advanced web presence.

Webflow offers many features marketers simply love using. It allows gradual learning of its concepts, even for teams without technical knowledge. This makes Webflow a versatile tool for those willing to invest time into mastering it.

Collaborating with a professional Webflow partner will allow marketing teams to familiarize themselves with the platform, giving them the freedom to continue managing the website independently.

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Wix: Simplicity for Beginners

On the opposite side, we have Wix, which isone of the easiest platforms to use. Just like Webflow, Wix also offers a drag-and-drop editor, so elements like images, text, and buttons can be easily placed. 

So, Wix is completely suitable for users without technical knowledge, with or without training. In practice, marketing teams can use Wix from the beginning without professional support to apply their strategies.

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The Winner: Wix

If user-friendliness were the main criteria, Wix would be the winner as a particularly better option for beginners. However, with the professional training sessions, Webflow can also be ideal for beginners.

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Webflow vs. Wix: Features and Customization

Now, let’s take a look at the main features and customization options of both Webflow and Wix.

The second criteria plays a huge role for marketers, as it is one of the main ways to maintain the authenticity of fast-growing B2B SaaS companies.

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Webflow: A Tool for Advanced Users

Compared to Wix, Webflow has advanced features that are designed with growth in mind. Webflow includes:

• Webflow Designer – Visual editor that takes charge of layout, styling, and animations.
• CMS – A content management system made for publishing, editing, and updating the content.
• Responsive Design Tools – Built-in tools for creating websites that adapt to different screen sizes
• Custom Templates - Advanced custom templates and component libraries for creating stunning websites

We can say that Webflow is popular among B2B SaaS companies for its robust customization options. Regardless of the page complexity, it allows for creating different versions of the online presence based on the company’s goals.

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Wix: Comprehensive, Yet Simplified

Wix likewise offers a wide range of features, so it's still a solid choice. Some of the key tools for B2B SaaS websites include:

• Wix ADI - A design assistant for generating a site based on inputs.
• App Market - Market for integrating third-party apps and tools
• Wix Stores - An e-commerce solution
• Wix Velo - A space for developers that enables custom coding and app creation.

Wix supports mobile optimization of websites, but it’s slightly more focused on the design than technical details. Yes, Wix’s features may be enough for small businesses and personal projects, but they can be limiting for enterprises.

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The Winner: Webflow

In this battle, Webflow is a winner. Even if both Wix and Webflow offer great features, Webflow’s customization capabilities make it the winner for users who need more advanced functionality.

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Webflow vs. Wix: Pricing

The third important criteria is pricing. The cost of the platform is an important feature for marketers and may become crucial when making the final decision.

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Webflow: Flexible but Premium Pricing

Webflow’s pricing plans start at $14 per month and increase with the website's needs.

For some B2B SaaS companies, Webflow pricing can be complex, with separate charges for web hosting, collaboration features, and advanced tools.

While Webflow gives free access to the design tools, hosting and extra features come with a higher value and cost.

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Wix: Pricing On Budget

Wix offers a range of pricing plans, starting from $4.5 per month for a basic website to $35 per month for advanced e-commerce features.

Their plans range from For users on a budget, Wix provides affordable options without compromising on features.

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SEO: A Strong Potential for Both Platforms

Both Wix and Webflow have strong SEO capabilities, but in this category - Webflow takes the lead.

Webflow’s clean code, fast load times, and advanced customization options make it easier for users to optimize their sites for search engines. The platform allows for full control over metadata, schema markup, and 301 redirects.

On the other hand, Wix offers a more beginner-friendly approach with built-in tools for managing SEO settings, including a simple SEO wizard, automatic sitemap generation, and social sharing optimization.

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The Winner: Webflow for SEO, Wix for Affordability

Webflow Wix is good for SEO thanks to its clean code and detailed customization. However, Wix provides more affordable plans, which makes it an appealing option for users who need a quick, budget-friendly solution.

‍Want to learn about other Webflow comparisons? Check out our Webflow vs. WordPress article!

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Additional Aspects to Consider

While we covered essential differences comparing Webflow and Wix, there are a few more aspects to compare and consider.

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Support

Wix provides 24/7 customer support, including live chat and phone assistance, making it a great choice for those who want to get help immediately. Webflow, on the other hand, offers extensive documentation, forums, and email-based support but lacks real-time customer service.

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Integration

Both platforms offer integration capabilities, but their approaches are what makes them different. Wix’s App Market provides an easy path to third-party tools without coding, while Webflow brings more flexibility through APIs and custom integrations.

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Security & Hosting

Both platforms offer built-in SSL security, automatic backups, and reliable hosting. However, Webflow’s hosting, powered by AWS and Fastly, is known for its high-speed performance and scalability. For enterprises expecting high traffic, Webflow’s hosting is a strong advantage.

Success Story: AirCarbon’s Migration from Wix to Webflow

A great example of the impact of switching from Wix to Webflow is our client collaboration with AirCarbon.

AirCarbon had a website built on Wix, but the limited scalability and efficiency weren't enough for their business goals. As a fast-growing company, AirCarbon needed a platform that would allow its small team to move quickly while maintaining a high-quality, customizable web presence.

By migrating to Webflow, AirCarbon streamlined its workflow and gained the flexibility to drive its technology forward. This improvement contributed to its growth, resulting in the launch of a new product in collaboration with Nike.

Their story showcases how the right website platform can empower B2B SaaS businesses to scale effectively and adapt to new opportunities.

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Choose The Best For Your B2B SaaS Now!

Ultimately, the choice between Webflow and Wix depends on your business needs.

Webflow is a platform for businesses that prioritize scalability, advanced design, and customization, while Wix provides an intuitive, budget-friendly solution for teams that need a quick and simple setup.

Both have their values and choosing the right one depends on your long-term goals and technical ability.

As a premier choice for websites, Webflow holds all important features under one roof, and we can get you started with Webflow. Book a free consultation with Shadow Digital today and take your web presence to the next level. Let’s talk!

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