How Webflow’s New AI Tools Are Changing Website Building Forever

Artificial Intelligence (AI) is all around us, and it has affected many areas of our lives – from the personal use of AI to using it for work. Keeping up with AI, Webflow found a way of enhancing how we build our digital presence - making the process faster, smarter, and more intuitive. 

This way, we got a chance to experience the best from both – building websites and AI. The result? Websites that simply have more to offer to marketers and users – from aesthetics to functionalities. 

In this article, we will explore how Webflow uses AI, the key features, and why we need it to build modern websites in 2025. Stay tuned!

Webflow and AI – How It All Started

In June 2024 Webflow introduced the Learning Assistant in beta. This was their first step towards expanding Webflow’s capabilities with AI. Within the Webflow Designer, users were able to test AI-powered tools made to provide contextual help leveling up their skill of building websites.

Later, in October, at the Conf 2024, Webflow officially announced the initial launch of the AI Assistant and AI Site Builder, both in the beta phase. The enhancement of the AI is being rolled out. The initial capabilities of the AI Assistant included generating new CMS items, modifying page designs (initially for select templates), and providing contextual help by searching the Webflow Help Center.

Rolling out the enhancement of the AI Assistant continued into December 2024, when Webflow enabled copy generation directly on the canvas. This allowed users to quickly create and refine text content within their website designs using AI.

The development of the AI Site Builder progressed further, and by February 2025, it became more widely accessible to users through the site creation modal as it moved through its beta phase.

Since then, Webflow has likely continued to refine these initial AI features based on user feedback and explore new ways to integrate AI across the platform. As of April 22, 2025, the AI Assistant and AI Site Builder remain key components of Webflow, aimed at streamlining the website-building process and empowering users with intelligent tools.

Webflow AI – Features You Need To Know

Webflow has integrated Artificial Intelligence (AI) to enhance various aspects of website building and management. 

Here's a concise overview of what you need to know about Webflow and AI:  

AI Site Builder

AI site builder is a feature that allows users to generate a complete website, and all you need is a few details about the project. 

This tool initially creates a homepage and a style guide page, and subsequent pages can be generated using the "Create page with AI" functionality within the Webflow designer.

While it’s a powerful starting point, more complex features, custom layouts, and advanced functionality often still require manual development. 

AI speeds up the early stages, but fine-tuning and building a fully customized site still benefits from expert hands.

AI Assistant

AI Assistant is integrated directly into the Webflow platform, and it provides contextual help as the website building is in the making. 

The main features of AI Assistant include:

• Modifying Page Designs: Users can use conversational prompts to generate new sections for existing pages, leveraging the site's established design system. This helps in building faster and maintaining design consistency.  
• Generating Copy: The AI Assistant can quickly create new website content, from initial drafts to variations, directly within Webflow. This streamlines the content creation workflow for marketing and other website content.  
• Contextual Help:  Instead of leaving the design canvas, users can ask the AI Assistant questions about Webflow features and functionalities, receiving answers sourced from the Webflow Help Center.  
• Generating CMS Collection Items: The AI Assistant can help accelerate content creation workflows by generating relevant content for CMS items.

Localization with Machine Learning

Webflow's Localization feature includes machine-powered translation to help users customize their sites for a global audience.  

Optimize (A/B Testing and Personalization):

Webflow’s Optimize is one of the best solutions for marketers that want to test different variations of the pages. Optimize is AI-powered to maximize conversions by providing personalized visitor experiences based on real time insights.  

Integration of Third-Party AI Tools

We all know how powerful Webflow integrations and third party tools are. These additions can turn the experience of using and managing websites from ordinary to premium all built in Webflow. 

So, beyond its native features, Webflow allows users to integrate many third-party AI tools, and this is where all the fun begins.  

Webflow AI Chatbots: 

Embedding intelligent chatbots like Typeform (which can be used for conversational interactions beyond just forms), Intercom, and Drift can really boost your Webflow site. 

They offer immediate customer support, handle frequently asked questions efficiently, and automate those routine operational tasks that can take up your time. 

Typeform, for example, usually gives you code snippets that you can easily add to your Webflow settings to get it working.

Webflow AI for Design: 

To help make the design process smoother in Webflow, platforms such as Adobe Express (great for making visuals and maybe even design elements) and Relume (which lets you build website structures and then bring them into Webflow) are there to assist with creative design and how your site is put together. 

Adobe Express can help you create graphics that you then upload to Webflow, while Relume offers a more direct way to construct Webflow sites starting from their builder.

Webflow AI for Content Generation: 

When it comes to creating different kinds of website content for your Webflow site, AI tools like Jasper can be a big help. Jasper, for instance, aims to bring AI-driven, on-brand content right into your workflow. 

This typically means using Jasper to generate text and then copying it over to where you need it in your Webflow editor.

Webflow AI for SEO: 

Getting your Webflow site to show up better in search engine results can be improved with AI-powered services like MarketMuse, Clearscope, and Surfer SEO. They give you detailed keyword analysis and competitor information to guide your SEO strategy. 

Plus, Asset Bae can speed up how you update filenames and alt text for your images, which is also important for SEO within Webflow.

Webflow AI Analytics: 

To really understand how people are using your Webflow site, AI analytics platforms like Google Analytics (with its AI insights) and Hotjar (which offers things like heatmaps and session recordings) are super useful. 

You usually add their tracking code to your Webflow settings. These tools then track what users do on your live site, and their AI features help you make sense of that data.

Webflow AI for Code and Workflow: 

If you're someone who works with code in Webflow, Slater is an AI-powered code environment specifically designed for it, which could make development and customization faster.

Webflow AI Image and Art Generators: 

For creating unique visuals for your Webflow site, tools like Midjourney and DALL-E 3 can generate original images and artwork. You would then take these creations and upload them as images within your Webflow project to use on your pages.

Top Benefits of Using Webflow AI

Using AI has many benefits, but in terms of using it in Webflow, we get next:

• Time-Saving Automation: AI automates repetitive tasks like layout generation, typography suggestions, and even content creation, significantly speeding up the design and development process.  
• Enhanced Precision: AI algorithms ensure accuracy in measurements, alignment, and design consistency.
• Personalization at Scale: AI analyzes user data to deliver personalized web experiences, improving engagement and conversion rates.  
• Efficient Prototyping: AI-powered tools quickly generate prototypes, allowing for faster experimentation with different design concepts.  
• Improved Content Management: AI assists in generating and organizing content within Webflow's Content Management System (CMS).  

Webflow CMS and its Role with AI

Webflow's Content Management System (CMS) is a visual and composable system that allows users to manage website content efficiently. It enables marketers to create, edit, and publish content without code, while designers can build and design with real content directly on the visual canvas.  

The Webflow CMS is crucial for involving AI in content-related tasks. For example, the AI Assistant can generate content directly into CMS Collections, which can streamline the process of populating dynamic content like blog posts, product listings, and portfolios. 

This CMS's flexibility in organizing and displaying content makes it an ideal foundation for AI-driven personalization and dynamic content delivery.  

Let’s Transform Your Website With AI!

This integration of AI to Webflow was built with one mission in mind – faster, more efficient, and intelligent websites. From generating initial site structures and content to providing contextual assistance and enabling personalized experiences, AI is becoming a significant part of the Webflow ecosystem.

While AI makes building and optimizing websites much faster, human expertise is still key. Relying only on AI can lead to mistakes or off-brand content, so it’s important to have experts review and refine the work. 

Great SEO also takes real strategy - understanding search intent, building authority, ensuring quality, and handling technical SEO in Webflow, things AI tools alone can’t fully manage. AI makes the process easier, but real success still needs a human touch.

If you want to extend the capabilities of your website with AI – reach out to Shadow Digital! 

Our team can help your online presence keep up with the latest trends, delivering you a modern and optimized web experience. Book your 30-minute discovery call and find out how our experts can help you.